STATE DATA
Wisconsin Economic Indicators
Live BLS unemployment data for Wisconsin — statewide rate, county-level breakdown, and 12-month trend. Sourced directly from the U.S. Bureau of Labor Statistics, refreshed monthly.
3.3%
Statewide rate
72
Counties with data
3.4%
County average
2.4 pts
Disparity (max - min)
Wisconsin — 12-Month Unemployment Trend
Statewide unemployment rate, last 12 months. Source: BLS LAUS.
Jan 2026
3.3%
Final
Feb 2026
3.4%
Final
Feb 2026
3.4%
Final
Mar 2026
3.5%
Final
Mar 2026
3.5%
Final
Apr 2026
3.5%
Final
Apr 2026
3.5%
Final
May 2026
3.4%
Final
May 2026
3.4%
Final
Jun 2026
3.3%
Preliminary
Jun 2026
3.3%
Final
Jul 2026
3.3%
Preliminary
Highest Unemployment — Wisconsin
| County | Rate |
|---|---|
| Iron County, WI | 4.9% |
| Menominee County, WI | 4.8% |
| Adams County, WI | 4.4% |
| Burnett County, WI | 4.4% |
| Douglas County, WI | 4.3% |
| Rusk County, WI | 4.3% |
| Milwaukee County, WI | 4.3% |
| Marinette County, WI | 4.2% |
| Price County, WI | 4.0% |
| Racine County, WI | 4.0% |
Lowest Unemployment — Wisconsin
| County | Rate |
|---|---|
| Lafayette County, WI | 2.5% |
| Clark County, WI | 2.7% |
| Sauk County, WI | 2.8% |
| Iowa County, WI | 2.8% |
| Calumet County, WI | 2.8% |
| Green County, WI | 2.8% |
| Kewaunee County, WI | 2.8% |
| Dodge County, WI | 2.8% |
| Pepin County, WI | 2.9% |
| Dane County, WI | 3.0% |
Drill Into Wisconsin by Industry
Combine Wisconsin's economic context with industry-specific marketing strategy. 36 dashboards, one per industry vertical:
HVAC Contractors
in Wisconsin
Plumbing Companies
in Wisconsin
Electrical Contractors
in Wisconsin
Roofing Companies
in Wisconsin
Restaurants
in Wisconsin
Auto Repair Shops
in Wisconsin
Realtors
in Wisconsin
Medical Practices
in Wisconsin
Law Firms
in Wisconsin
Landscape Companies
in Wisconsin
General Contractors
in Wisconsin
Trucking Companies
in Wisconsin
Manufacturers
in Wisconsin
Retail Stores
in Wisconsin
Accounting Firms
in Wisconsin
Fitness Studios
in Wisconsin
Pet Service Businesses
in Wisconsin
Beauty Salons
in Wisconsin
Food Trucks
in Wisconsin
Oil & Gas Companies
in Wisconsin
Insurance Agencies
in Wisconsin
Ecommerce Brands
in Wisconsin
Financial Advisors
in Wisconsin
Nonprofits
in Wisconsin
Churches
in Wisconsin
SaaS Companies
in Wisconsin
Logistics Companies
in Wisconsin
Home Service Businesses
in Wisconsin
Barbershops
in Wisconsin
Farms
in Wisconsin
Veterans Organizations
in Wisconsin
Private Schools
in Wisconsin
AI Startups
in Wisconsin
Hotels
in Wisconsin
Handyman Businesses
in Wisconsin
Tattoo Studios
in Wisconsin
Strategy guide
Building Better Customer Pipelines in Wisconsin — A 2026 AI Marketing Guide
Wisconsin's unemployment rate sits at 3.3%—and a 2.4-point spread between its strongest and weakest counties. In an economy this uneven, the businesses that win in 2026 are the one...
Research hub
All Wisconsin marketing insights, by industry
36 industry-specific deep-dives plus metro-level analyses for Wisconsin businesses.